Still, the product will be free for customers of those providers, so NBC doesn't plan on any challenges when it comes to inking those agreements.īecause the service will be free for the millions of people that already subscribe to pay-TV, NBC is banking on quickly growing to 30 million or 40 million users with its service, as opposed to slowly growing a paid service and starting at zero subscribers, the person said. NBC's plans are contingent on striking deals with the largest pay-TV providers, which it hasn't yet done, the person said.
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